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Social media marketing might not be for every type of business. It's still important to keep in mind though, that this is essentially where the future of the web lies. Instead of trusting robot-generated search results, users are now increasingly drawn to recommendations from friends they trust in social networks. With the monumental success of Facebook, Google is starting to realize that and have introduced Google + as an attempt to get into the social media scene.
It's important to understand web trends and how they can help you promote your business. Understand social media as a marketing tool and other marketing strategies through the Competition Crusher workshop at http://www.crusherworkshop.com