http://scpd.stanford.edu Ralph Keeney created a stir a few years ago with his paper in the journal Operations Research that identified the leading cause of deaths in the US as personal decisions -- choices about smoking, overeating, drinking, driving. He concluded that 55 percent of deaths at the turn of this century (for people age 15 to 64) can be blamed on personal decisions. A century earlier, only about 5 percent of deaths in that age bracket could be attributed to personal choices. An obvious implication is that proactive decision making can greatly matter.

Articulating your values provides a basis to identify the decisions that you should be proactively making. You, or any organization, can focus your decisions on reactively "fighting fires" or on proactively "avoiding and limiting fires." In this webinar, Dr. Keeney illustrates relevant concepts and procedures from personal, business, and public decisions.