Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de).

In this video of the course "Change Management", part of the "Master of Business Administration" program, Professor Dr. Holger Sommerfeldt discusses the topic "Cultural Perspective - The Meaning Frame".

By the end of this lecture you will be able to understand what is involved in sense making as a change leadership activity and how meaning and social network analysis can be combined.

To find out more about the "Master of Business Administration" program, please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php.