Change Management - Unit 3: The Congruence Model of Change
Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de).
In this video of the course "Change Management", part of the "Master of Business Administration" program, Professor Dr. Holger Sommerfeldt discusses the topic "The Congruence Model of Change".
By the end of this lecture you will be able to understand what drives change in organizations, you will know the difference between external and internal congruence and you will expand your action repertoire by looking at change from three perspectives: structural, political and cultural.
To find out more about the "Master of Business Administration" program, please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php
